PRINT DESIGN
PRINT DESIGN
SOUR PUNKS
The Sour Punks project began with a simple yet intriguing concept: transforming a traditional lemonade stand into an unforgettable experience. Envisioned as a bonding activity between a father and son, the client sought a brand identity that was both memorable and engaging. The name "Sour Punks" immediately sparked a creative fire, setting the stage for a unique visual identity. To bring this vision to life, I developed a captivating logo, a playful mascot, and a visually striking booth design that would capture the essence of the Sour Punks brand and leave a lasting impression on customers.
DELIVERABLE
LOGO DESIGN
BANDING DESIGN
PACKAGING
ENVIRONMENT DESIGN
Logo Design
Main Logo
DELIVERABLE
LOGO DESIGN
LOGO MARK
BRANDING
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The central element of the SourPunks brand identity is a bold, eye-catching logo that visually represents the brand's unique personality. The logo's design effectively conveys the brand's sour and playful nature, capturing the essence of the SourPunks experience. This iconic symbol serves as a visual anchor for all marketing materials, ensuring brand consistency and recognition across various platforms
MASCOT
Design
In the course of our collaboration, I discovered that a mascot design offered a unique opportunity to bridge the gap between the logo and marketing materials. While a traditional logo mark might have sufficed, the introduction of a charming lemon mascot injected a playful and engaging element into the SourPunks brand, fostering a stronger connection with the target audience
ENVIRONMENT
Designing an environment is more than just creating a physical space; it's about weaving a narrative that immerses visitors in a brand's world.
DESIGN
WRAP-UP
The Sour Punks project was a truly rewarding experience from start to finish. Witnessing the client's excitement and satisfaction as he saw his vision come to life was incredibly gratifying. The project allowed me to explore my creativity and push the boundaries of design, resulting in a unique and memorable brand identity. The positive feedback and enthusiasm from the client made every hour invested in this endeavor worthwhile, solidifying Sour Punks as a standout project in my portfolio. Thanks for taking a look.
