ART DIRECTION + BRANDING
Pixel Pushers was my senior show branding project. It was to put on a community show that would show off my class's best work to the community of Boise Idaho. I took lead as the Art Director of the show and had a team of six for the production side of Pixel Pushers. We produced the look and feel of the show creating a cohesive set of media, invites, and promotional materials for the show.
Time-lapse of the production team at work, physically creating the branding look for Pixel Pushers.
Social Media consisted of a Facebook and Instagram @BoisePixelPushers
As our main source of promotion, I wanted Instagram specifically to follow a gridded pattern to help push the branding of the show. Using the production photography for the show I divided outposts to make the Instagram page itself visually striking and the headshots of my peers are accompanied by portfolio pieces.
The poster was another source of advertising around town so it needed to be visually striking and unlike anything else.
The last source of advertising we had was mailers that went to professionals as well as friends and family. We wanted it to fit the branding of the rest of the show so we came up with dye cut cards that would let the photography cover show through.
After three long months of planning and production, it was all over in four hours. I created a booth that was unlike any other with a living room style. I wanted my design work to be shown as art and my website with UX work was to be viewed on my Ipad. It was an exhilarating time and one of the greatest moments of my life.