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DEATHROW MEAL

Deathrow Meals is a conceptual mobile application designed to connect users with exceptional dining experiences, offering a curated selection of restaurants and dishes. Embracing a bold and unconventional aesthetic inspired by its name, the brand aims to stand out in the competitive food discovery market. This project showcases expertise in brand identity design, logo design, and visual communication.

DELIVERABLE
BRAND DESIGN
 

Black Marble

DELIVERABLE

LOGO DESIGN

LOGO MARK

BRANDING

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Striking geometric skull logo for Deathrow Meals. A bold brand identity by a Boise graphic designer
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Striking geometric skull logo for Deathrow Meals. A bold brand identity by a Boise graphic designer

The initial phase of this project focused on visually translating the established name, "Deathrow Meals," into a distinctive and memorable brand identity. Recognizing the inherent tension in the name, the design direction leaned towards an alternative and edgy aesthetic, moving away from typical food-related visuals. This approach demonstrates a unique understanding of brand positioning and target audience engagement.

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A clean and visually impactful login and registration screen concept for the Deathrow Meals app, showcasing the bold brand identity with the geometric skull logo and distinctive typography. This user interface (UI) design emphasizes clarity and ease of use for a seamless onboarding experience. As a Boise UI/UX designer, I crafted this screen to be both aesthetically engaging and highly functional. See how compelling visual design can enhance your mobile app. #MobileAppDesignBoise #UIDesignIdaho #UXDesignBoise #AppDevelopmentIdaho #LoginScreenDesign

The geometric skull icon was developed as a central visual element, providing a strong and recognizable symbol. Its sharp, angular design offers a modern and slightly abstract interpretation, avoiding a literal or morbid representation. Paired with the strong, sans-serif typography of "DEATH ROW MEAL," the logo design aims to create a powerful and intriguing first impression, crucial for brand recall. The subtle integration of a fork within the "MEAL" reinforces the app's culinary focus in a unique and memorable way, highlighting creative visual problem-solving.

Logo
Design
This striking stacked logo features the iconic geometric skull of the Deathrow Meals brand prominently positioned to the left of the bold, vertically arranged text "DEATH ROW" above "MEAL" with the integrated fork. This design creates a strong, impactful visual statement, perfect for grabbing attention. As a Boise graphic designer, I crafted this version for maximum impact and brand recognition. #BoldLogo #StackedLogo #GeometricDesign #FoodAppBranding #BoiseGraphicDesigner
A clean and modern iteration featuring a simplified, outlined geometric skull paired with the stacked "DEATH ROW" and "MEAL" (with fork) text. This version offers a lighter visual feel while maintaining brand recognition. This versatile logo, designed by a Boise, Idaho graphic designer, works well across various digital and print applications. #LinearLogo #OutlineDesign #ModernBranding #WebAppDesign #IdahoGraphicDesign

Primary

This highly adaptable logo features a smaller, detailed geometric skull paired with the vertically stacked "DRM" acronym. This compact design is ideal for app icons, social media avatars, and other small-scale applications where immediate brand recognition is key. As a Boise-based graphic designer, I developed this for maximum versatility and memorability. #CompactLogo #AcronymLogo #AppIconDesign #SocialMediaBranding #BoiseDesign

Secondary

This variation places the bold, stacked "DRM" acronym prominently to the left, with the full geometric skull standing alone to the right. This creates a balanced and visually interesting composition, allowing the strong acronym to build brand recall alongside the unique skull icon. Designed by a graphic designer in Boise, Idaho, for a memorable and distinct brand presence. #DRMLogo #IsolatedIcon #BalancedDesign #BrandRecognition #IdahoDesigner
This classic horizontal logo features the geometric skull to the left of the full "DEATH ROW MEAL" text, with the clever integration of a fork within the "M." This layout offers excellent readability and brand clarity, suitable for a wide range of applications. Created by a Boise graphic designer for a strong and recognizable brand identity. #HorizontalLogo #ClassicDesign #IntegratedIcon #WebsiteBranding #BoiseLogoDesign

Primary Alt.

A modern and streamlined horizontal logo featuring the "DRM" acronym with a stylized integration of the geometric skull within the "D." This creates a unique and memorable mark, perfect for contemporary brands. As a Boise, Idaho-based graphic designer, I designed this for a sleek and impactful visual. #HorizontalDRM #StylizedLogo #ModernMark #UniqueBranding #IdahoGraphicDesigner
This tightly condensed horizontal version of the full "DEATHROWMEAL" text incorporates a subtle geometric skull element within the letter "A." This design offers a space-saving yet distinctive option for various applications. Developed by a graphic designer in Boise for a unique and efficient brand presentation. #CondensedLogo #SpaceSavingDesign #SubtleIcon #EfficientBranding #BoiseDesignStudio
A compact horizontal logo featuring the condensed "DRM" text with a clear integration of the geometric skull replacing the "D." This creates a strong and instantly recognizable mark, ideal for digital platforms and smaller spaces. Designed by a Boise graphic designer for a memorable and impactful brand presence. #CondensedDRM #IntegratedSkull #DigitalBranding #MemorableMark #IdahoBranding

Horizontal 
Lockup

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Logo
Alt.

Beyond the primary logo, the Deathrow Meals brand incorporates a series of alternative logo variations. These adaptations maintain the core visual elements – the geometric skull and the distinctive typography – while offering flexibility for diverse applications and brand touchpoints.​​

Deathrow Meal brand asset, specifically the half skull desgin used in the main logo created in boise Idaho by Kevin Belisle Design
Deathrow Meal brand asset, specifically the half skull desgin used in the main logo created in boise Idaho by Kevin Belisle Design
Brand assets

BRAND TYPOGRAPHY SELECTION

Brand typography selections for Deathrow Meal to show the brands font pairings.
Brand colors for deathrow meals designd here in boise idaho.

BRAND COLORS

Brand Assets for Deathrow Meals, specifically Icons desgined here in Boise Idaho.

BRAND ICONS

Deathrow Meals logo on a storefront sign. Brand identity design by a graphic designer in Boise, Idaho.
Embrodery mockup for Deathrow Meal to give the example of real world context.
Mockup for a storfront idea for Deathrow Meals.
Merch Design for Deathrow Meal showing off the logo mark.
Deathrow Meal Hoodie mockup designed by Kevin Belisle Design
Deathrow Meal Logo mark used for UX/UI as well as brand assets.
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WRAP-UP

The core of the Deathrow Meals brand lies in its daring visual language. The geometric skull, paired with the adaptable alternative logo variations, provides a versatile and recognizable identity across various touchpoints, from digital applications to physical merchandise. This project underscores the importance of a cohesive and adaptable visual system in building a strong brand presence.

This project demonstrates a comprehensive approach to brand identity development. If you're looking for a design partner to create a unique and impactful visual strategy, I'd love to hear from you.

KB Design Logo
KB Design Logo

ABOUT

Kevin Belisle Design specializes in logo, branding print, and digital design as well as telling your story through social media. 

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