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This project was a campaign to bring in $83,825 to an amazing non-profit Boise Bicycle Project in 4 days.
The "100 Bikes. 100 Neighbors. 100 Hours." campaign included branding to set BBP apart from all the other campaigns running at the same time, event planning for 4 consecutive days working with different partners and sponsors, as well as storytelling along the way to pull as many eyes on the journey as possible.
The video work for this project was used to
detail what Boise Bicycle Project is as a
non-profit as well as a call to action. This was the
first look to the goals and idea behind the campaign.
Assisting videos were also used to present the
message with some familure faces of BBP.
The next step was presenting this campaign
through the IdahoGives website. This was the
landing page for donations so it had to visually
strike the viewer and bring in donations.
The storytelling for this project was incredibly important. Taking followers on the journey of this mission to fix 100 Bikes for 100 Neighbors in 100 Hours. We were joined by other bike shops and other non-profit sponsors to boost views and get people involved.
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