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PILLARS & SHIELD CONSULTING

The Sour Punks project began with a simple yet intriguing concept: transforming a traditional lemonade stand into an unforgettable experience. Envisioned as a bonding activity between a father and son, the client sought a brand identity that was both memorable and engaging. The name "Sour Punks" immediately sparked a creative fire, setting the stage for a unique visual identity. To bring this vision to life, I developed a captivating logo, a playful mascot, and a visually striking booth design that would capture the essence of the Sour Punks brand and leave a lasting impression on customers.

Logo Design

DELIVERABLE

LOGO DESIGN

LOGO MARK

BRANDING

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MASCOT
  Design

In the course of our collaboration, I discovered that a mascot design offered a unique opportunity to bridge the gap between the logo and marketing materials. While a traditional logo mark might have sufficed, the introduction of a charming lemon mascot injected a playful and engaging element into the SourPunks brand, fostering a stronger connection with the target audience

Cute and quirky lemon mascot wearing pink sunglasses, perfect for a fun and memorable brand identity. Ideal for businesses in Boise, Idaho, looking to connect with a young and playful audience.
ENVIRONMENT

Designing an environment is more than just creating a physical space; it's about weaving a narrative that immerses visitors in a brand's world.

Bright and colorful Sour Punks branding package, including a banner, signage, and a branded drink cup. Perfect for businesses in Boise, Idaho, looking to create a cohesive and eye-catching brand identity.
Colorful and eye-catching Sour Punks lemonade stand design, featuring a vibrant color scheme and the iconic Sour Punks logo. Ideal for businesses in Boise, Idaho, looking to create a unique and memorable storefront.
DESIGN
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WRAP-UP

The Sour Punks project was a truly rewarding experience from start to finish. Witnessing the client's excitement and satisfaction as he saw his vision come to life was incredibly gratifying. The project allowed me to explore my creativity and push the boundaries of design, resulting in a unique and memorable brand identity. The positive feedback and enthusiasm from the client made every hour invested in this endeavor worthwhile, solidifying Sour Punks as a standout project in my portfolio. Thanks for taking a look.

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KB Design Logo

ABOUT

Kevin Belisle Design specializes in logo, branding print, and digital design as well as telling your story through social media. 

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