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BOISE GOATHED FEST

The Boise Goathead Fest is an annual, wonderfully weird event that celebrates Boise's bicycle culture and tackles the pesky problem of goatheads, a thorny invasive plant that plagues the city's bike paths. It's a vibrant mix of costume parade, community service, and pedal-powered revelry. For 2022 I was set to create the 2022 logo and brand, announcement video, marketing materials, the festivals stage and environmental assets and 

DELIVERABLE
LOGO DESIGN
BANDING DESIGN
VIDEO PRODUCTION
WEBSITE DESIGN
MERCHANDISE DESIGN
SOCIAL MEDIA 
STORYTELLING
MARKETING

 

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Announcement Video
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DELIVERABLE

LOGO DESIGN

LOGO MARK

BRANDING

During BGF 2021 I put together a crew of photographers and videographers to capture the event. Using the materials from that leg work I put together the 2022 Launch Video that was used to announce the festival and get people excited about the event.

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The logo design of 2022 BGF was changed to fit the theme of "SEND IT." Redesigned from previous years of a grungy look to something fun, bright, and exiting. 

Logo &
Branding
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Main Logo

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Secondary
Logo

Mascot
Logo

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WEBSITE 
Design

The BGF website needed to be redesigned from the 

ground up. It needed a full rebrand and the information

needed to be completely updated. The site was used for information on the festival, info for the goat head pullers, and a place for volunteers to sign up all while being straightforward and exciting. Some of these design choices can still be seen on the current site of Boisegoatheadfest.com but has been altered since I have worked on it. 

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Stage
Design

 
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The stage design was the centerpiece of Boise Goathead Fest. It needed to represent the tone of the event and show off the sponsors. 

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SOCIAL MEDIA STORY TELLING
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Examples of the social media Marketing used to advertise Boise Goathead Fest

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